Website design and keyword choice can often get overlooked when talking about SEO. Everyone wants to build their links, build their content, drive traffic and make sales. So do we, but without a well thought out gameplan, your success is going to be held back. A great blueprint will allow you to construct your campaign properly. Even if you already have a site built, revisiting some of these basic principals will allow you to go back and fine tune things to work with a higher success ratio.

The first thing you need to do is brainstorm. Type in a notepad doc a list of keywords and keyword phrases. Go ahead and create as large of a list as you can, but for this particular demo, I am going to use a brief list for one of my sites that deals with creating a blog.

Now we will use a fantastic tool to look at how to choose good keywords. This is a free tool that is great and part of Google Adwords. It is the keyword tool, if you have not used it, you should go check it out now. Search for “Google keyword tool” if you have not signed up for Adwords. If you do use Adwords, you can click on “tools” under campaign management, then choose “keyword tool”. It is an excellent tool, and it is free.

Take your list of keywords and paste it in the box marked “get keyword ideas”. For this example, I used free internet marketing. It may not be directly related, but it will be a good example to look at for what we are looking at. The tool will take a couple seconds while it is thinking, then spit out a list for you, potentially large. This list may look something like this (but much larger depending on how many keywords you use):

• internet marketing company
• internet marketing product
• strategic internet marketing
• internet marketing online
• internet marketing products

The great thing about this tool is that it allows you to see the frequency a term is searched for on Google. Also, it shows you by a bar graph, how much competition there is for that individual term. In this manner, you can get a good estimate of your search volume and how hard it should be to rank high for your chosen term. If you would like more info, please feel free to download our free seo ebook. This seo guide will walk you through the entire optimization process one step at a time. Not only that, it is completely free!