Many of us are frustrated when we are trying to find information on a certain item and we have to go through several different webpages before we can find a picture of it. Nobody wants to have to do this. Make it easy for visitors to become customers and set up your e-commerce website development so that it is a breeze to navigate through.

Think of the navigation that’s on an airplane or on a ship. The navigational system lets you know that you are heading where you want to go. It also signals you when you are off-course.

You can use site maps for navigating your website. A site map lists the breakdown of where you can find useful information on the site. It includes topic headings and links to those pages. Visiting a site map can take the customer to the general area or the specific place that they want to go.

With online business marketing, there is a rule that many of the “clued-in” website owners follow: Take fewer than three clicks to reach any destination. A customer who has to click more than that will find a website that does work within this rule. It is essential that you employ good navigation, as you could lose more business than you think, before anybody even sees your product.

From the homepage to the product page needs to be a very short trip. Set up your site so that it has drop down menus, is easy to read, has well labelled buttons and other features that ensure that your site is truly user-friendly. When any cursor runs over a clickable link it will turn into a hand or even change colour. Always make sure that you test all your pages and links before you go live, to ensure that links are not broken.

When you advertise on other websites, you include links to your website. Well, if you are concerned about publicising your product, you will want to link to an appropriate landing page and not to the home. The landing page can take the potential customer straight to where that product is located on your website. For a category of products, the landing page would take the customer to the location (aisle, if you will) in your virtual storefront where these products are viewed. This gives the customer the opportunity of clicking through to read more information, or simply going ahead and buying the product.

A landing page can be some way to find out information. It can contain content that talks about that particular type of product, with a button at the bottom to click and view it in the virtual store. In eCommerce, you often want to gather customer information, so that you can make e-mail lists and the landing page can incorporate a form that the customer will fill in with this data before proceeding to the product itself.

You will certainly have a much greater chance of selling something if it is easy to find. When you are creating your website, set up and design your pages with the goal of making it easier to link them all together, and don’t forget, that if you ever need any assistance with design or online business marketing strategies, a professional virtual assistant is just a quick Google search away!