HitChrome

Google’s ironically named Chrome browser, which launched last month, advanced the notion that browsers ought to be neither seen nor heard. Like operating systems, they should sit obediently in the background and make sure that the applications on top of them run quickly, reliably and safely.

Flock took the opposite approach, insisting that the browser should provide a lot of upfront functionality on its own, not fade out of sight. Tonight’s Flock 2.0 release - brings the Mozilla-based browser up-to-speed with Firefox 3 technology and adds new support for MySpace and media RSS - reasserts this notion by giving the browser an even higher level of visibility than before.

Flock 2.0 has taken advantage of media RSS, a standard developed by Yahoo that syndicates rich content like photos and videos much like regular RSS syndicates blog posts. Now Flock users can add media RSS feeds to their My World start pages from any website that provides them, such as 12seconds.tv and Qik. VP of Marketing and Business Development Dan Burkhart describes media RSS as the quickest way for small to medium sized startups to integrate with Flock. Read the rest of this entry »