HitChrome

What precisely is a brand? It is a query that has confounded the academics for years and eluded the most erudite of scholars. Therefore coming from the trenches of the physical world of branding, we’ve outlined the term and given it a comprehensive meaning..

A brand consists of eight essential components :

- The Name - The logo design (brand icon) - The Brand’s colors - The Slogan and Brand Messaging - The Sound of the Brand - the feel and look = The Brand’s Position - packing the Brand - The Brand Experience

A Brand is the greater sum of its parts. It is always more than just the nuts and bolts, the pieces ; great brands are always the result of the entire equaling more than the sum of its parts.

Branding is about making me, the buyer or buyer, more hip, more in the “know,” more cool than anybody else. We are definitely a generation and a nation wanting to be special. We would like to be richer, more pretty, better dressed and more effortlessly beautiful than any other generation that we know.

We want everything to mean more . We want everything to have meaning. That’s the reason why we head to the reality shows. Why we love “The neophyte” and “american idol” and other top realistic shows. We fancy genuineness in this age of fabrication and falsehood. We “just want to be real.”

We would like to be able to trust what we buy and whom we buy from. That’s why Coke is still the number one brand in the world. The more we all know about a brand, the more we trust it. The more we trust it, the more we buy it and continue to experience it. The more we experience it, the more steadfast we become.

Loyalty is the currency that cannot be traded for money.